Scaling your brand for success
In today’s fast-paced digital world, leveraging AI is no longer optional—it’s a competitive advantage. This session is designed for founders, startups, and marketing or communications teams looking to harness AI for bold, game-changing campaigns that not only capture attention but also drive measurable results.
Join Yasmina Stitou, an AI-driven brand strategist, as she shares practical AI tools, workflows, and frameworks used in her strategy consulting practice to:
✅ Uncover cultural trends before they hit the mainstream
✅ Predict consumer behavior and fine-tune messaging for impact
✅ Craft hyper-personalized campaigns that stand out in a saturated market
Beyond just ChatGPT, this session will explore how AI can:
🚀 Simplify complex decision-making and streamline creative workflows
🎨 Supercharge creativity while maintaining authenticity and brand voice
📈 Develop data-backed strategies that drive engagement, press coverage, and brand growth
Whether you’re launching a startup from scratch, repositioning a brand, or scaling globally, this session will leave you with:
- Actionable insights on using AI to differentiate your brand
- A strategic toolkit to integrate AI into your marketing approach
- Real-world case studies of how AI has helped brands break through the noise
💡 Don’t just follow the trends—anticipate them, shape them, and lead the conversation.

Speaker
Yasmina Stitou : brand strategist, AI consultant, and founder of CASANEGRA
Founder of AI-driven creative studio specializing in cultural strategy and groundbreaking campaigns.
With nearly a decade of experience working with global brands like Anastasia Beverly Hills, Veuve Clicquot, and Marriott International, Yasmina merges cutting-edge AI tools with creative expertise to craft impactful strategies that go beyond marketing—they create movements.
She has helped both startups and Fortune 500 companies navigate the fast-changing digital landscape, building campaigns that resonate across cultures, generate press coverage, and drive customer engagement.
🏆 Industry Recognition:
- PRCA MENA Award Winner
- MEPRA Small Agency of the Year
📢 Ready to transform your marketing strategy with
